Tolmar
While at The Heller Agency, I had the opportunity to contribute to a meaningful project for our client focused on Oncology, more specifically, advanced prostate cancer. Our assignment centered around RUBRACA, a targeted treatment option for certain patients with advanced prostate cancer. We were tasked with developing a Patient & Care Partner Brochure designed to provide patients and their care partners with clear, compassionate, and accessible information about treatment with RUBRACA. The final piece balanced thoughtful, patient-friendly language with medically accurate content to empower patients and caregivers to feel informed and supported at every step of the treatment journey.
INCREMENTAL
Another opportunity I had to the pleasure of leading was a complete rebrand of a major program our clients created, where I was tasked with rewriting a website, auditing and editing nearly 45 learning courses, emails, and downloadable journal and creating new messaging for caregivers. I took pride in owning this workstream, and the clients absolutely loved the result. I was later told my motivation and calm, solutions-oriented approach under pressure on this project set a high bar for the rest of the team. Check out the live site here.
