CABTREO

While at The Heller Agency, I led the copy development for an exciting project with our client, Ortho Dermatologics. They tasked us with creating digital assets, from banner ads to a mobile billboard, for CABTREO, the first triple-combination topical gel formulated to treat acne in patients 12 years of age and older. I guided the creative direction to ensure the messaging was both clear and impactful, effectively highlighting the product's unique benefits for both healthcare professionals and patients.